How to Gain Handmade Jewelry And Wholesale Jewelry Customer Loyalty

Go the extra distance and meet customer needs. Train your staff to do the same. Customers will always remember being treated well. We will achieve this by putting yourself their position and treat them. By giving them some discount on your unique artisan jewelry you would not loose much but you will gain their heart.

Communication is very important it could be a telephone call, a brochure about your new handmade bracelets, earrings and necklace design additions or holiday greeting card, reach out to your steady customers.

white gold earrings |By Ramiro Jensen on July 31, 2011
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The handmade jewelry business is not a get rich quick scheme, but it is the vehicle that will lead you down the path to developing strong business relationships with your wholesale jewelry customers. By delivering great quality handmade jewelry combined with super customer service, your handcrafted jewelry customers will start viewing you as an integral part of their retail business. Once you have that trust and loyalty, your wholesale jewelry customers will become long time clients.

There are no shortcuts in developing life long customers. To draw an analogy, it is like keeping your body in shape. There are all sorts of crash diets out there, and some of them might even work in the short term, but the only long term way to keep your body in shape is to eat the right foods, and exercise on a regular basis. The same is true with handmade jewelry and wholesale jewelry marketing. There are many get rich quick marketing schemes out there, but they will only yield short term success at best.

Try to solve customer problems or complaints to the best of your ability and quickly. If anything needed to changed or fixed try to do it as soon as you can. This will show your customers how you value their needs and built trust and loyalty. Everything will come back to you as you handle the problems especially when your customers are re-ordering your new jewelry gifts additions. They would not hesitate to order everything new. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again.

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You might have an ongoing wholesale jewelry business relationship with a person for many years and you obviously view that person as an expert in their field of handmade jewelry retail sales and marketing. They have most likely built trust, credibility and loyalty with you over time by giving you sales feedback, new product advice and making payments on time. Trust and respect is a two way street and everyone has a part to play. Your part is to create unique jewelry designs in handmade earrings and unique bracelets styles with great quality and low price. Their part is to feature your handmade jewelry in their gift stores and pay on time.

There are thousands of books written on how important it is to build relationships with your clients. There is little doubt that it is a great strategy, but how you go about doing it is the bigger question. To find the right answers, simply think of who you do business with. In many cases, you might even refer to these people as your friends and business partners. It is likely they have earned some level of trust and credibility with you.