The Most Gorgeous Handbag

By Daniel Clemmons on July 20, 2011
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Counterfeiting of Brands in India

By Sheng Feng on May 17, 2011
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Designer Dior

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.

Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!

The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.

Again the question comes is what has evoked counterfeiting?

Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ' 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.

The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.

As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.The most popular counterfeit market is clothing, followed by shoes, watches, leather goods, and jewelry. Louis Vuitton, Gucci, Burberry, Tiffany, Prada,Cartier bangle bracelets, Hermes, Chanel, Dior, Yves St Laurent, and Cartier are frequently pirated.

Studies say if consumers would not buy; there will be no market for the counterfeit retailers. It also reveals the consumers which include students and businessmen as the major section with 31%, service class (19%) and housewives with 17%. So the question is: who is to be blamed - the retailer or the counterfeit prone consumer?

The customers site few reasons to shop fake products from street markets like branded products available at cheaper rates, choices and variety of designs, one shop for all purchase items. However, they also feel the need of strict laws which can prevent counterfeiting. Nevertheless, a joint effort has been made by FICCI and the leading FMCG companies to bring all companies together to initiate a war against such menace. It is a Brand Protection Committee (BPC) with the objectives to combat the commercial theft since large number of factors goes into a brand building, unscrupulous persons pocketing something which belongs to someone else and also piggybacking on someone elses reputation and to bring awareness amongst society since these counterfeit products deceive the gullible consumers.

However these steps are not enough to stop counterfeiting, Indian Government and other statutory bodies should take active interest for the protection of legitimate business and provide whole- hearted support to the industry at large.

Author is a HOD, Department of Business & Technology at Pearl Academy of Fashion,Cartier love leve bracelet with bolt leathern 18k diamond, with more than 18 years of experience in industry & academics in India and abroad. The article has been drafted on the basis of researched project done by her student of PG Diploma in Fashion Merchandising Ms. Harpreet Kaur of 2008-2010 batch.

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A Crackling DealsAndYou Offer For all FashionAndYou Lovers!

By Preeti Shah on October 18, 2011
0 You can also visit us at and start shopping. Also Log on to our Facebook and Twitter pages and too. You can shop through our FB shopping cart too and enjoy the various applications we have on our social networking sites. -- preeti shah
(preeti.dny@gmail.com)

The Internet has lent a new definition, a new joy, a new convenience to the experience of shopping for millions of customers the world over. You don't have to wait in queues at stores, struggle through traffic snarls, and deal with inept clerks at a brick and mortar store anymore. And because of the low overhead associated with online stores, you not only save money but often get great offers like free shipping or even product upgrades. In addition, online shopping has extended beyond luxury items to essentials, such as food and clothing as well as home loans and automobiles.

Although, Online Shopping in India is in its budding stages. However,Cartier Yellow Gold Plated Ring with Diamonds, more and more people are looking at purchasing products online with more confidence. Even recognising it as a secure and hassle-free mode. Subsequently, online shopping trends are getting better and foresee a brighter future ahead. In fact, the concept is growing steadily across India, so much that even traditional brick and mortar stores are trying their hand at a business model online for a stronger brand presence on the internet.

Fashionandyou and Dealsandyou are two main leading online purchasing sites in the country. Part of the same umbrella group, these two sister concerns enjoy a growing list of loyalists who seek a slice of the high life. This festive season Fashionandyou and Dealsandyou have come together to offer the most crackling deals to you.

Enjoy an additional 75% Off Super Saver Voucher at Dealsandyou to bring Trendy, Luxurious Fashion from Fashionandyou into your closet. This exclusive offer includes nothing short of top-of-the-line brands! We are talking drool-worthy names like Ralph Lauren, D&G, Tissot, Abercrombie & Fitch, Ferrari, Mont Blanc, Armani, Dior, Porsche, Chanel, Swiss Hanowa, Ed Hardy, Cartier, Tiffany, Forever New, UCB, Wills, Hidesign, Kazo, Ritu Kumar, Prashant Verma, Carlton London and many more Big Brands at Bigger Discounts!

C'mon, give your wardrobe a glamorous kick with classy and fashionable stuff, this Diwali. This marvellous opportunity to indulge in the gaiety sparking in the air is sure not to be missed. After all, we give you a special access to style and luxury, hi-fashion trends, in essence all things wonderful and desirable that too with an extra 75% discount.Be a part of this Shopping Revolution. Best of products at guilt-free prices, assured,Cartier Gold Plated Necklace in Pierced Metal With Cross Motif!!

Here it is how to go about it. The deal is valid up to October 31, 2011. Voucher valid across all merchandise on Fashionandyou. This offer cannot be combined with any other Fashion and You offer/s. Can only be redeemed at one go against a minimum purchase value of Rs 2500 on Fashionandyou. When you redeem the voucher, you will receive an email confirmation and your coupon credit will appear in FashionandYou account after 24 hours of purchase. Login to FashionAndYou using your existing FashionAndYou ID. Choose any product on the website and add to cart. Proceed and While purchasing enter your voucher code in the 'Promotion code' section. Proceed to the payment page. Provide with the correct shipping address, the product will be shipped to your address.

Author of this article does not allow you to republish/reprint this article without written consent.

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World Birth Day

By Kitty Lee on August 06, 2010
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On the Fourth of July, an American couple awaits the birth of their first child in a private hospital room with a spectacular view overlooking San Francisco. A welcoming committee hands out red, white and blue party hats /and American flags. Far away,Cartier White Gold Plated Logo Necklace, in Nacre, Ethiopia, a pregnant woman lies on a bed in a rural maternity ward. The sole doctor on duty, a Chinese woman, is attending to five expectant mothers,Cartier lock bracelet, all suffering complications; two babies have already died on her shift this night, and another was dead born.

What are the hopes, anxieties and rituals that parents around the globe bring to childbirth? How closely are the lives and health of mothers and infants determined by the accident of geography? "World Birth Day", an ambitious and affecting two-hour documentary tonight on the Learning Channel, follows 11 women giving birth over 42 hours in 9 countries. Watching them, one wonders how the species ever managed to survive. Human Cartier Pasha Replica reproduction appears to be such a complex gamble, so filled with pain and uncertainty that each happy birth seems like a small miracle.

In this situation the engineering effort that actually put a satellite into orbit used principles understood only before the attempt was contemplated; The development of the scientific principles concerning gravitation could, without too much distortion, be attributed to Newton. An appreciation of the composition and structure of the atmosphere goes back at least to Evangelista Torrid-celli, a student of Galileo. Torricelli's concept of a "sea of air" was a critical to the development of orbiting satellites. This conceptual schema was developed in detail by succeeding generations of scientists. Engineers attempting to design rocketry equipment face problems of fantastic complexity.

The difference between their situation and that of basic scientists is that the problem is more specific (to put a satellite in orbit). The general concepts and details subsumed under these principles were previously available. The engineers asked "How does one use these principles to design a system that accomplishes the objective?"

In a Kabul suburb, a crazy father scrambles to find the cash needed so that his premature twins, in mortal danger, can be transferred to the intensive care unit of a major hospital. In Cairo, the first words a baby girl hears are the call to prayer, and then her ears are pierced. Conditions in Ethiopia raise the worry of past centuries in Europe, when women frequently died in labor. In San Francisco, a doctor does everything she can to avoid a Caesarean Replica Jaeger-LeCoultre section; in Mexico City, the operation is performed routinely. A 23-year-old at a crowded charity hospital in Kerala, India, bears a six-pound boy without the help of drugs. "We believe you need to feel the pain to love the baby," an older woman explains.

More history would have helped put individual stories in context. But "World Birth Day" offers an effective segment of the complex emotions and customs surrounding the beginning of life, evoking the deep well of compassion that binds women through this shared experience and the unusual magic of that moment when a hidden being is first revealed to the world's eyes.

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Deal With Time in Style

By Wendy Dawson on October 16,cartier love bracelet price increase 2011, 2010
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Time is relevant - many would say, but that does not take a way from the fact that we are still ruled by time and by schedule. We are awaken by our alarm clocks each weekday. When we get stuck in traffic on our way to work, we keep looking at our wristwatches willing it to move slower or at least get the jam moving. We spend long hours at work, waiting for that hand to signify that it's break time and best of all, to signify that the workday is done. When bed time comes, we calculate how many hours of sleep we can get before the day starts again.

So, whether we like it or not, we are ruled by time. The best thing we can do is to go with the flow and try to do what we can. Another thing you can do is to deal with time in style. Wear a watch like the Tissot Touch Expert to get that balance between class and function. You could also go for a classic, all-around timepiece like the Citizen Calibre 2100. If you have the budget or the sensibility, you can also go for something along the lines of Cartier - they produce some of the most luxurious timepieces in the market today.

Then again,cartier love bracelet price increase 2011, if you are someone who takes the ever prepared attitude to life and to watches, then you should consider something more sophisticated. The Citizen Skyhawk Titanium definitely fits the bill. You could also go for something created by Victorinox for something that is a bit more sportier and all around useful. In addition to your average watch wearer, this timepiece is also ideal for anyone who is into loads of activities like scuba diving and mountain climbing.

When it comes to watches, it doesn't really matter what your need is, there will always be that watch that fits it. The important thing is that you make sure you get what you want. After all, that watch will be your companion day in and day out.

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Cartier Watches- One of The Best Fashion Accessory

By Rhonda Towery on April 07, 2011
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Originated in the year 1847 by Louis-Francois Cartier,cartier love bracelet replica real gold, the "House of Cartier" is a top-class brand in the world of jewelry boutique. Gradually developed into a successful watch-making business, Cartier offers a wide selection of watches for both men and women. These branded watches can make great gift for any occasion, be it birthday or wedding anniversary. Cartier has other fashionable products in its list but 'watches' with their looks stands out of all. No wonder the Cartier Watches collection is considered as one of the best brands and has built a good reputation worldwide with time.

Why just settle with a cheap knock off when you get fashionable and branded watches available in the market. Cartier Watches are gorgeous, fashionable and worth purchasing. These watches are generally bejewelled in dazzling studs like gold and diamond that look certainly great. Louis Cartiers have created some of the best timepieces with his creative genius mind. It was almost a lifelong quest for him to bring the perfect balance between structure, aesthetics and functions. Louis's daring spirit and unquenchable curiosity drove him to create such awesome timepieces. Other than the fashion conscious people, his timepieces also has adorned celebrities, dignitaries, and royal families.

Cartier Watches are a blend of great quality and reasonability, which are very rare in the market. Hopefully with the growing e-commerce, there have been high chances of getting these branded watches at discounted rates. If you browse through the online Cartier stores, you can be rest assured of the best quality products. Most men and women would prefer to adore watches of this brand. After all when they look at these timepieces they mostly admire the quality, style and elegance. Cartier jewelry has some of the top-class collection of jewelleries that are simply worth your price. As they are branded items, many feel that they might be too expensive and are found rarely. However that is not the case, the Cartier watches or other jewelleries of this same brand are both high quality and reasonable as well. No wonder watches of this brand will make you feel special every moment whenever you wear them.

We all know how much it is important to keep a track on time in this busy schedule. A timepiece on our wrist is just not an instrument but it is an accessory that reflects one's attitude and personality. What more? It keeps you organized in your daily life. To be on the right time and right track as well, selecting a good watch should be your initial look out. So,cartier love bracelet rose gold price, from the thousands of designs and models in the market, choose the best one that suits your taste, style and budget. Cartier Watches are supposed to have the most iconic collections in this market. This brand has excelled widely for its quality, beauty, style and last but not the least its price. Cartier watches has explicitly established itself as the "benchmark of design, style, precision and quality" within the industry.

Author of this article does not allow you to republish/reprint this article without written consent.

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